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AB InBev is pushing into filmed entertainment again. It's leaning on Superconnector Studios to pitch its brands to Hollywood. AdvertisementAB InBev is renewing its filmed entertainment efforts with a new primary partner after shaking up its studio arm, the company confirmed to Business Insider. The beer giant signed startup Superconnector Studios to pitch TV shows and movies around its biggest brands like Bud Light and Stella Artois. This story is available exclusively to Business Insider subscribers.
Persons: , Bud Light, Stella Artois, Jae Goodman, John Kaplan Organizations: InBev, Studios, Hollywood, Service, Business
Lee enters rare companyA satellite image of Hurricane Lee provided by the National Oceanic and Atmospheric Administration. How close will Hurricane Lee get to the US? An area of high pressure over the Atlantic, known as the Bermuda High, will have a major influence in how quickly Lee turns. As the high pressure weakens next week it will allow Lee to start moving northward. Scenario: Out to SeaLee could make a quick turn to the north early next week if high pressure weakens significantly.
Persons: Hurricane Lee, Lee, it’s, NOAA Lee, Hurricane Matthew, John Kaplan, Hurricane Allen, David Zierden, Coast Lee Organizations: CNN, Hurricane, US, National Hurricane Center, US East Coast Sunday, Virgin Islands, British, National Oceanic, Atmospheric Administration, NOAA, Hurricanes, Bermuda Locations: Caribbean, Leeward Islands, Puerto Rico, Leeward, Lesser, US Virgin Islands , Puerto Rico, Hispaniola, Turks, Caicos Islands, Bahamas, Bermuda, Haiti, East Coast, Lee, Coast, Carolinas
“It is very likely that there are more Category 5 storms now than there were 40 years ago,” Kossin told CNN. Rapid intensification has been happening more and more as storms are approaching landfall, making them harder to prepare for. Hurricane Idalia rapidly intensified by 55 mph in 24 hours before landfall along Florida’s Big Bend as a Category 4 hurricane late last month. “There is little doubt that the exceptionally warm ocean waters we’re seeing have a human fingerprint on them,” Kossin said. “Jova is sitting in the middle of this, and the warm water certainly fueled the rapid intensification,” he added.
Persons: Hurricane Lee, Lee, Kevin Reed, Jim Kossin, ” Kossin, Reed, It’s, ” Reed, Hurricane Idalia, John Kaplan, Jova Organizations: CNN, Hurricane, North Atlantic, Stony Brook, University of Wisconsin, Street Foundation, National Oceanic, Atmospheric Administration Locations: North, Stony, Madison, Brooklyn, North Pacific
That belief has taken him from famed ad agency Wieden + Kennedy to talent agency CAA, where he set up its first marketing consultancy. The firm pitches itself as part management consultancy, part brand entertainment production company, and part consumer brand accelerator. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. "If a great sports movie happens to come from Nike, it's still great entertainment," Goodman said. One thing Goodman and Kaplan are not trying to do is compete with brands' ad agency budgets.
Persons: Jae Goodman, John Kaplan, It's, Gibson, Kennedy, Goodman, Chipotle, Stephanie Perdue, Jay, Kaplan, , Michael Kassan's, Anheuser, it's, Superconnector, it'll Organizations: Superconnector Studios, Sony, CAA, Observatory, Entertainment, Hollywood, HBO Max, Netflix, Procter & Gamble, Imagine Entertainment, Delirio Studios, MTV Documentary, Paramount, HBO, Apple, Management, Sony Pictures Television, McKinsey, Accenture —, Anheuser Busch, InBev, Gibson, Nike, Talent Locations: LA
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